(Radio Iowa) - It will be Kum and Go no more. A trade publication called C-Store Dive reports the Utah company that bought the Iowa-based convenience store chain in 2023 will rebrand all Kum and Go locations as Maverik stores in 2025.
Sekar Raju -- chair of the department of marketing in Iowa State University's Business School -- says a brand name is one of a company's assets -- because it builds a connection between the company and its consumers.
The Kum and Go brand was launched in the 1970s by Bill Krause and Tony Gentle, who started the chain. They opened their first gas station in 1959 in Hampton.