R-CALF USA last week announced the launch of “No Rancher Left Behind,” a rancher/farmer conversation and awareness campaign.
The campaign is a collaboration between R-CALF USA and Coy Young, a Missouri cattle rancher who recently testified before Congress about the stresses he faces as a cow-calf producer.
“No Rancher Left Behind” is set to feature informational graphics on social media and a resource webpage with hotline numbers and links to other helpful information, but perhaps most notably, weekly support group style, virtual meetings for ranchers to gather and converse in a safe place.
Young came up with the idea for the campaign after struggling with his own market-related financial challenges and recently shared his story with the New York Times. Young adds, “If we can help each other when we’re hurting and in need, that’s the greatest accomplishment that could ever come from this campaign and these meetings.” Learn more at r-calfusa.com.