While biological and chemical threats to corn yields are well understood, a more technological conflict has been center: farm equipment repair availability. In what seems to be a direct response to antitrust allegations in the ongoing FTC v. John Deere right-to-repair lawsuit, the equipment giant has unveiled a revamped digital service platform aimed at giving equipment owners greater control over the maintenance, diagnostics, and repair of their machinery.
The new tool, Operations Center PRO Service, is now accessible through the John Deere Operations Center app for equipment owners in the U.S. and Canada. It is designed to allow equipment owners to access repair diagnostics and service data. Available via annual subscription starting at $195 per machine. Deere says development of the tool supports customer self-repair.
-NAFB