Busch Light and John Deere Monday announced a “For the Farmers” collaboration featuring limited-edition beer cans to support Farm Rescue.
Available May 16 through July 3, consumers can purchase 24- or 30-pack cases of 12-ounce Busch Light cans with farming graphics that feature the John Deere logo and equipment.
For each case sold during its limited run, Busch Light will donate $1 to Farm Rescue, up to a maximum of $100,000, with John Deere matching Busch Light’s donation.
Farm Rescue is a non-profit that provides critical material aid to family farms. Kristyn Stowe of Anheuser-Busch says, “The “For the Farmers” cans mark a legendary union of two iconic brands with a shared passion for supporting farmers and the great Heartlands of America.”
Further, on Saturday, May 21, Busch Light and John Deere will host Cornfield Cornhole, a free, one-day fan experience in Big Bend, Wisconsin.
At Cornfield Cornhole, a John Deere tractor and ground-posted slingshot will catapult hay bales wrapped in ‘For the Farmers’ graphics across the cornfield to reach an oversized cornhole board.
Fans across the nation can also purchase limited-edition “For The Farmers” merch on ShopBeerGear.com.