A U.S. wheat industry leader joined a recent U.S. Department of Agriculture trade mission to Vietnam, highlighting growing export opportunities during a record year for American wheat sales. The delegation, part of the Trade Reciprocity for U.S. Manufacturers and Producers, or TRUMP, Mission to Vietnam, met with government officials and industry leaders to strengthen trade ties and expand market access.
Vietnam has emerged as a key destination for U.S. wheat, with purchases reaching about 586,000 metric tons in the 2025-26 marketing year, up 3% from a year earlier. U.S. Wheat Associates CEO Mike Spier said the mission reinforces the importance of overseas engagement, noting it “supports increased export demand and improved returns for U.S. wheat farmers.” Vietnam’s growing middle class and rising demand for baked goods and processed foods are driving increased wheat consumption, creating long-term opportunities for U.S. exporters. Officials said continued partnerships and trade promotion efforts are critical to maintaining U.S. competitiveness in the expanding Southeast Asian market.
-NAFB