If you’ve bought something from <a href="https://www.bbb.org/us/ca/santa-monica/profile/mobile-apps/tiktok-1216-1074502" target="_blank">TikTok</a> recently, you aren’t alone. According to <a href="https://www.adweek.com/brand-marketing/nearly-half-of-tiktokers-are-buying-stuff-from-brands-they-see-on-the-platform/" target="_blank">one study</a>, 49% of users reported purchasing something they saw on the app. The social platform began offering <a href="https://techcrunch.com/2021/08/24/tiktok-expands-shopify-partnership-pilots-tiktok-shopping-in-us-uk-and-canada/" target="_blank">in-app shopping last year</a> and is now expanding to “Live Shopping,” allowing creators and brands to sell goods directly through videos.

While TikTok may be a good way to snag a deal promoted by your favorite <a href="https://www.bbb.org/article/news-releases/22242-social-media-influencers-how-theyre-changing-the-marketplace-and-tips-to-avoid-fraud" target="_blank">influencer</a>, <a href="https://www.buzzfeednews.com/article/ikrd/tiktok-shop-customers-say-products-fake" target="_blank">phony products</a>, less-than-scrupulous sellers, and <a href="https://www.bbb.org/article/scams/27566-bbb-scam-alert-cryptocurrency-investment-scams-take-to-tiktok" target="_blank">outright scams</a> are also common. As shopping on TikTok expands, here’s how to have a positive shopping experience and avoid cons.

Here’s what you should know about shopping on TikTok.

BBBIf you’ve bought something from <a href="https://www.bbb.org/us/ca/santa-monica/profile/mobile-apps/tiktok-1216-1074502" target="_blank">TikTok</a> recently, you aren’t alone. According to <a href="https://www.adweek.com/brand-marketing/nearly-half-of-tiktokers-are-buying-stuff-from-brands-they-see-on-the-platform/" target="_blank">one study</a>, 49% of users reported purchasing something they saw on the app. The social platform began offering <a href="https://techcrunch.com/2021/08/24/tiktok-expands-shopify-partnership-pilots-tiktok-shopping-in-us-uk-and-canada/" target="_blank">in-app shopping last year</a> and is now expanding to “Live Shopping,” allowing creators and brands to sell goods directly through videos.While TikTok may be a good way to snag a deal promoted by your favorite <a href="https://www.bbb.org/article/news-releases/22242-social-media-influencers-how-theyre-changing-the-marketplace-and-tips-to-avoid-fraud" target="_blank">influencer</a>, <a href="https://www.buzzfeednews.com/article/ikrd/tiktok-shop-customers-say-products-fake" target="_blank">phony products</a>, less-than-scrupulous sellers, and <a href="https://www.bbb.org/article/scams/27566-bbb-scam-alert-cryptocurrency-investment-scams-take-to-tiktok" target="_blank">outright scams</a> are also common. As shopping on TikTok expands, here’s how to have a positive shopping experience and avoid cons.<h2>Tips for shopping on TikTok </h2>Here’s what you should know about shopping on TikTok. <ul>
 <li>Avoid impulse buys. With TikTok and many other 
social media platforms, making a purchase can be as simple as clicking 
on the product and clicking “buy.” Before you buy something based on a 
30-second video, think it through. Some experts recommend <a href="https://www.cnbc.com/2021/05/26/heres-why-you-probably-bought-something-you-saw-on-tiktok.html" target="_blank">waiting 48 hours</a>
 between adding an item to your cart and checking out. In addition, you 
can use the extra time to research the product and seller and make sure 
the purchase won’t throw off <a href="https://www.bbb.org/article/tips/4666-create-a-budget-and-stick-to-it" target="_blank">your budget</a>. </li><li>Always research the seller. Make sure the seller 
has plenty of account engagement, which means they have followers who 
comment on their posts and review their products. If the seller has a 
website, visit it and look for the <a href="https://www.bbb.org/all/spot-a-scam/how-to-identify-a-fake-website" target="_blank">red flags of a scam website</a>. Do an <a href="https://www.aarp.org/money/scams-fraud/info-2022/social-media-scams-soared-last-year.html" target="_blank">online search</a>
 of the company name and the words “complaint” or “scam.” Adding those 
keywords can bring any reports of suspicious behavior to your attention. </li><li>Pay close attention to consumer reviews. Reviews 
can help you determine the quality of the product and how well the 
business handles customer service. Read reviews on TikTok, on the 
company or individual’s website, and on sites like <a href="https://www.bbb.org/search" target="_blank">BBB.org</a> to make sure what you read is impartial and comes from real buyers. </li><li>Keep an eye on product descriptions. Some sellers 
might offer what appears to be a great deal on a name brand or viral 
product, but don’t forget to read the fine print. The <a href="https://consumer.ftc.gov/articles/online-shopping" target="_blank">Federal Trade Commission</a>
 reminds consumers that if the product description contains words like 
“refurbished,” “vintage,” or “close-out,” you might be getting a 
second-hand or imperfect item. </li><li>Watch out for scams. You may find high-dollar items
 for sale on TikTok for highly reduced prices, but these offers could 
indicate an outright scam. Some TikTok users have reported purchasing a 
product only to receive a <a href="https://www.buzzfeednews.com/article/ikrd/tiktok-shop-customers-say-products-fake" target="_blank">fake product</a> in the mail. Remember that too-good-to-be-true deals usually are. Besides unusually low prices, <a href="https://www.bbb.org/article/news-releases/26050-bbb-warning-watch-out-for-counterfeit-items-when-shopping-online-this-holiday-season" target="_blank">grammatical errors and missing contact information</a> could also indicate you’re looking at a scammer’s social media shop. </li><li>Understand return policies and keep good records. Before
 you make a purchase, get to know the seller’s return and refund 
policies. Keep records of your transactions in case you need them to get
 a refund or to hold the seller accountable. </li><li>Unhappy with a purchase? Act quickly. According to TikTok terms of service, buyers have six days
 from when a product is marked as “delivered” to make a return or refund
 request. After that, shoppers need directly communicate with the seller
 or email <a href="mailto:e-commerce@tiktok.com">e-commerce@tiktok.com</a> for customer support. Learn more about <a href="https://seller-id.tiktok.com/university/article?knowledge_id=10000852&amp;identity=1" target="_blank">the TikTok shopping guidelines</a>. </li><li>Pay by credit card. Using your credit card for 
online purchases is always a good idea. It’s much easier to contest a 
fraudulent charge and get your money back on a credit card than with a 
debit card.</li>
 </ul>

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